10,000+ customers
Customer enquiries handled at real retail volume, not demo scale.
Industries: Shopify stores
Automation for Shopify sellers, and for the rest of the business too.
Online stores drown in the same admin: order questions, delivery chasing, returns, review requests and stock spreadsheets. Brocklesby builds automation for exactly this, and its founder runs GPUsed, a UK online retail operation with 10,000+ customers, on the same categories of system. If Shopify is only part of what you do, and wholesale, trade or retail is the rest, the section further down is the one that matters most.
Operating proof
Built by someone who deals with the same inbox you do.
GPUsed sells technology online across the UK. That means the same order status questions, the same delivery chasing, the same returns admin and the same fight for reviews that every Shopify store owner recognises. Brocklesby specialises in automation for online stores, because it comes from running one.
1,000+ reviews
Built by automated review requests after completed orders, the highest-leverage automation most stores never set up.
Stock and reporting
Inventory admin and reporting run on automation instead of evenings and spreadsheets.
Where it saves time
The admin that eats a store owner's week.
Order and delivery questions
Where is my order, when will it arrive, can I change the address: drafted and answered consistently instead of typed out fifty times a week. Email automation.
Inbox triage
Refund requests, supplier emails and genuine problems separated from noise, so the urgent things get seen first. Inbox management.
Review requests
Every completed order becomes a review request at the right moment. This is how GPUsed built 1,000+ reviews. Review requests.
Abandoned enquiries
People who asked a question and went quiet get followed up before they buy elsewhere. Automated follow-ups.
Stock and admin
Inventory updates, order exports and supplier admin moved between systems without rekeying. Spreadsheet automation.
Customer chatbot
Sizing, delivery and product questions answered on your store day and night, with lead capture and human handover. AI website chatbot.
Reporting
Sales, margins and stock reports assembled automatically instead of rebuilt by hand. Process automation.
When Shopify is only part of it
Most sellers are not only sellers.
Plenty of businesses run a Shopify store alongside wholesale, trade accounts, marketplaces, retail or white label. The store might be a tenth of turnover while the other nine tenths runs on emails, spreadsheets and phone calls. Those nine tenths are usually where the hours are, and they automate just as well.
Wholesale and trade orders
Orders that arrive by email, spreadsheet or order form rather than through the store: read, checked against your terms, confirmed and logged without manual rekeying. Process automation.
Trade quotes and price lists
Account-specific pricing quoted quickly and consistently, so a wholesale enquiry does not sit for three days waiting for someone to open the price list. Quote handling.
Stock across channels
Shopify, marketplaces, wholesale allocations and retail kept in step, so you are not overselling in one place while sitting on stock in another. Spreadsheet automation.
Supplier and purchase admin
Purchase orders raised, confirmations checked and suppliers chased on lead times, without it living in one person's head. Automated follow-ups.
Trade invoice chasing
The store takes payment instantly. Trade accounts sit on 30 day terms and quietly fund someone else's cashflow. Chased politely and automatically. Invoice chasing.
One view of the numbers
DTC, wholesale, marketplace and retail combined into a single report, instead of three exports and an evening in a spreadsheet. Reporting.
How it fits Shopify
Works with your business, not just your store.
These systems sit around your Shopify store and the rest of your operation rather than replacing the tools and judgement that already run the business. They connect to the tools you already use: your store admin, your email, your spreadsheets and whatever else runs the business. Sensitive steps keep human approval in the loop, so nothing embarrassing goes to a customer unsupervised.
As with everything Brocklesby builds, the first system is scoped, built and tested before billing starts. If it does not work for your store, you do not accept it and you do not pay.
Free automation audit
Get the admin out of your store.
Start a free audit and get a practical recommendation for the first system worth building.