£7 to £18 per day
About £210 to £540 per month, billed only once the system is built, tested and accepted.
Automated follow-ups
Automated follow-ups for enquiries, quotes and quiet prospects.
Most businesses do not lose opportunities because the lead was bad. They lose them because nobody followed up at the right time with the right message.
At a glance
Typical cost and time saved.
2 to 4 hours saved a day
Roughly 60 to 120 hours of admin a month, because the system runs weekends and evenings too.
£3.50 to £4.50 an hour
The cost per hour of skilled time replaced. Unlike a person doing repetitive admin manually, a well-designed workflow can run consistently outside normal working hours while people keep control of judgement, exceptions and important decisions.
Typical, illustrative figures for common versions of this system. Real scope and outcomes vary by business.
Why follow-up matters
Follow-up is one of the highest-ROI admin problems in a business because the demand already exists. Someone has enquired, asked for a quote, shown interest, booked a call or requested more information. If the business does not follow up, that opportunity can quietly disappear.
The fix is rarely complicated. The problem is consistency. Busy teams reply to the urgent emails first, then the warm leads from yesterday get pushed down the inbox. Automated follow-ups keep the process moving even when the day gets messy.
What Brocklesby builds
Brocklesby builds follow-up workflows that trigger from events your business already has. That might be a form submission, an email label, a quote sent, a calendar booking, a spreadsheet row, a CRM status or a manual button inside your existing process.
The system can send simple follow-ups automatically, create drafts for review, remind a team member to chase, or escalate important opportunities to the owner. The level of automation depends on the risk, tone and value of the conversation.
Example workflow
- A customer requests a quote or sends an enquiry.
- The system records the enquiry in a spreadsheet or CRM.
- If no reply is received within the agreed time, the system prepares a follow-up.
- Low-risk follow-ups can be sent automatically.
- Higher-value messages can be drafted for approval.
- If the lead replies, the follow-up sequence stops.
- If the lead remains quiet, the system can trigger a final polite check-in or owner alert.
Where automated follow-ups work best
Follow-up systems are useful for quote-led businesses, service businesses, ecommerce enquiries, repair businesses, consultants, trade businesses and any company where leads come in but do not always get chased. They are also useful after completed work, where a follow-up might ask for a review, confirm satisfaction or offer another service.
A strong follow-up system does not spam people. It sends sensible, polite messages at the right moment and stops when the customer responds. The aim is to make the business look organised, not aggressive.
Pricing and value
What it costs, what it saves
There is no upfront setup cost. The first useful system is built and tested before billing begins. Follow-up automation typically runs at £7 to £18 per day, about £210 to £540 per month, and usually saves 2 to 4 hours of admin every day. That works out at roughly £3.50 to £4.50 an hour of skilled time replaced. Put another way, it reduces repetitive admin without replacing human judgement, approval and responsibility, for £3.50 to £4.50 an hour. A system like this should save more time and value than it costs. If it does not, you do not accept it and you do not pay.
Free automation audit
Find out what your business should automate first.
Tell Brocklesby where time is being lost. We review the answers manually, identify the best first system and only charge once the automation is working and useful.