AI email automation

AI email automation for businesses that need faster replies and less inbox drag.

Brocklesby builds practical email automations that classify enquiries, draft replies, trigger follow-ups and alert the owner only when human judgement is needed.

At a glance

Typical cost and time saved.

£7 to £18 per day

About £210 to £540 per month, billed only once the system is built, tested and accepted.

2 to 4 hours saved a day

Roughly 60 to 120 hours of admin a month, because the system runs weekends and evenings too.

£3.50 to £4.50 an hour

The cost per hour of skilled time replaced. Unlike a person doing repetitive admin manually, a well-designed workflow can run consistently outside normal working hours while people keep control of judgement, exceptions and important decisions.

Typical, illustrative figures for common versions of this system. Real scope and outcomes vary by business.

What AI email automation solves

Email is still where most business admin begins. New enquiries, quote requests, supplier messages, booking questions, customer updates and follow-up tasks all land in the inbox. The problem is not that each email is difficult. The problem is that small repetitive decisions stack up every day.

An effective AI email automation system reduces the amount of manual sorting, drafting and chasing your team has to do. It can read incoming messages, identify the type of request, apply labels, draft replies, pull out useful details and decide whether a human needs to review the conversation before anything is sent.

How Brocklesby approaches email automation

Brocklesby does not build vague AI chatbots and hope they behave. The system is designed around your actual inbox, your tone, your business rules and your risk level. Some businesses want AI to draft replies for approval. Others want low-risk replies sent automatically. Many start with drafting and labelling first, then add automation once the workflow has proved useful.

The aim is simple: fewer missed messages, faster replies and less time spent opening the same kinds of emails again and again.

Example workflow

  1. A new enquiry arrives in Gmail or Outlook.
  2. The system reads the latest email and identifies the request type.
  3. It extracts useful details such as name, company, product, deadline or requested service.
  4. It applies labels such as New enquiry, Quote request, Customer support or Needs owner review.
  5. It drafts a reply using agreed tone and rules.
  6. It can update a spreadsheet or CRM with the key details.
  7. It follows up automatically if the customer does not reply.

Human approval where it matters

AI email automation does not need to mean AI sends every email without review. In many businesses, the safest and most useful first step is AI-assisted email. The system drafts, labels, summarises and prepares the work, while a human approves anything sensitive, unusual or commercially important.

This keeps the efficiency benefit without handing judgement-heavy decisions to software.

Where it fits best

Email automation is often the best first system for businesses with repeated enquiry types, quote requests, booking questions, support messages or follow-up tasks. It is also useful when the owner is still the person checking the inbox because too much important context sits in their head.

What it costs, what it saves

There is no upfront setup cost. The first useful system is built and tested before billing begins. Email automation typically runs at £7 to £18 per day, about £210 to £540 per month, and usually saves 2 to 4 hours of admin every day. That works out at roughly £3.50 to £4.50 an hour of skilled time replaced. Put another way, it reduces repetitive admin without replacing human judgement, approval and responsibility, for £3.50 to £4.50 an hour. A system like this should save more time and value than it costs. If it does not, you do not accept it and you do not pay.

Free automation audit

Find out what your business should automate first.

Tell Brocklesby where time is being lost. We review the answers manually, identify the best first system and only charge once the automation is working and useful.

Start Free Automation Audit