Services: Targeted cold email outreach

Prospects researched and contacted through a structured outreach process.

Most owners know they should be doing outbound. Almost none have time to build prospect lists and send personalised emails one by one. This system does both: targeted lists of the right businesses, personalised emails drafted and sent at 150 to 200 a day across multiple inboxes, and every reply routed straight to you. Brocklesby runs this exact system for its own outreach.

At a glance

Typical cost and time saved.

£15 to £30 per day

About £450 to £900 per month, including the sending platform costs at typical volumes. Billed only once the system is built, tested and accepted.

5 to 10 hours saved a day

Roughly 150 to 300 hours of admin a month, because the system runs weekends and evenings too.

roughly £3 an hour

The cheapest rate on the menu, because the manual alternative is nearly a full-time job: researching prospects and writing 150 to 200 emails a day, every day.

Typical, illustrative figures for common versions of this system. Real scope and outcomes vary by business.

What it does

The outbound engine most businesses never build.

Prospect list building

Targeted lists of the businesses you actually want: by industry, size, location and role, using professional prospecting tools most owners have never heard of.

Personalised drafting

Emails written to sound like you wrote them one at a time: short, specific and relevant to each recipient, not a mail-merge blast.

Multi-inbox sending

150 to 200 emails a day across four or five warmed inboxes, keeping volume high while protecting deliverability and your main domain.

Follow-up sequences

Non-repliers followed up automatically at sensible intervals, which is where most cold email replies actually come from. Automated follow-ups.

Reply routing

Interested replies land in front of you immediately with context attached. You do the selling; the system does the sending.

Reporting

Sends, opens, replies and positive responses tracked, so you can see what the campaign is doing without logging into anything.

Done lawfully

Compliant UK B2B outreach, not spam.

UK rules on electronic marketing are real and Brocklesby takes them seriously. Campaigns target business recipients in line with UK PECR rules, honour opt-outs immediately, identify the sender honestly, and never use deceptive subject lines or purchased consumer lists. This is consistent with the Acceptable Use Policy: lawful, targeted business outreach, not bulk spam.

Campaign targeting and compliance positions are agreed with you before anything sends, and you approve the messaging before a single email goes out.

An honest note

What this system does and does not promise.

Cold email is a numbers discipline, not magic. The system handles the repeatable work: lists built, emails prepared, follow-ups scheduled and replies routed. It does not guarantee a number of replies or clients, because that depends on your offer, your market and your pricing. As with everything Brocklesby builds, the first version runs and proves itself before billing starts. If it does not, you do not accept it and you do not pay.

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